You can call actionButton.OnSubmit(null) or actionButton.Press()
You'll probablly want to set the "m_UnselectedPressSelectsAndPress" field to TRUE such that the action gets called even if the button is not selected.
Or you can call actionButton.Select() before sumbit ot press
Feel free to have a look at all the public functions on the ActionButton script you mind find some other interesting things you can do.